Personal branding is not limited to only C-Suite executives or entrepreneurs. Students, teachers, mentors, coaches, employers, professionals - technically everyone can and needs to build their personal brand. Anyone who desires to make an independent income or advance in their career needs personal branding. So, whether you are in a job, have a Business, or are a Freelancer; you need to develop and grow your Personal Brand.
PERSONAL BRANDING FOR EMPLOYEES : If you are an employee, investing in your personal brand can be a launchpad for your career. It can help you grow in your current job and even help you switch your job and career. According to a CareerBuilder survey , 70% of employers screen candidates by checking their social media, and 43% use it to check on current workers. If you’re looking for a job, having a positive and strategic online presence could make or break your candidacy. Considering the average tenure for an employee is around four years, you’ll likely be on the job hunt at some point, so it’s a smart idea to get to work on a personal brand before you need it. Gone are the days when personal branding was only for celebrities or executives. You should always be reinforcing your value to brand both yourself and your company. Personal brands aren't reserved for CEOs. A company's rank and file employees should capitalize, too. It allows professionals to differentiate themselves, and also angle for the promotion that best suits them.
Personal branding is also beneficial from the employer’s perspective. Companies should encourage employees to build strong personal brands because it’s good business. When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure. Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders.
PERSONAL BRANDING FOR ENTREPRENEURS/BUSINESS OWNERS: As an entrepreneur or Business Owner, your personal brand can truly be the catalyst for your business. Deciding to focus your business around your personal brand and expertise can be the single most important decision you can make, it will open up more business opportunities than you could ever dream of... and it'll enable you to build a thriving, future-proof, and highly profitable business in the process. It will also help you to promote other businesses that you may join or start later.
PERSONAL BRANDING FOR FREELANCERS: If you’re a freelancer, the importance of a personal brand is paramount. As a freelancer, claiming control of your reputation by building a personal brand is how you establish yourself as an expert, and how you draw clients to you. A personal brand can help you land clients and bring in a larger paycheck. It helps establish your credibility and trustworthiness, and it also enables clients to find you. The gig economy is big and getting bigger. Companies will do just about anything to avoid hiring full-time employees. Add to that the fact that there is no job security anymore, and workers are increasingly aware that they need to work differently if they want to create any sort of stability for themselves. Personal Branding in today’s online market is therefore a really important step.
Personal branding is for everyone. You have it even when you don’t. Everyone in the digital age needs to be aware of their personal brand. It is no longer a choice whether to have one; the choice is whether you manage yours.
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OUTCOMES OF JOINING THIS CHALLENGE
This is what you will have ready in the next 30 Days if you follow the Instructions:
Your Own Personal Branded Website Created by Yourself- Keep upgrading, modifying and adding as you go along
Your Own Personally Branded YouTube Channel-Keep upgrading, modifying and adding as you go along
Your own Podcast-Keep upgrading, modifying and adding as you go along
At least two Blogposts, YouTube Videos and Podcasts- You can create more if you can give this more than 1-2 hours a day and grow as you move along
Optimized Social Media Platforms- LinkedIn, Facebook, Twitter, Instagram and Twitter and any others you may want to build on
Learn how to get Organic Leads from Social Media and start building your email list.
Start building an additional income through Affiliate Marketing if you want to.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.