🖐️Top 10 Reasons to Build Your Personal Brand Yourself Instead of Outsourcing It 🖐️
A personal brand is no longer just something that's "nice to have" or "for certain people." The internet has made it essential for everyone to take control of their personal brand and develop it well.
Many businesses and entrepreneurs outsource the job of building a personal brand to a PR agency or a specialist. However in the case of personal branding, it’s always better when you yourself are deeply involved in building it and not just outsourcing it on the side as another campaign on social media.
Here are the top 10 reasons why you may want to work on your personal brand yourself instead of outsourcing it:
Authenticity: By building your own personal brand, you have complete control over the message you want to convey and can ensure that it reflects your authentic values and personality.
Knowledge: You are the expert on yourself, so you are in the best position to communicate your unique value proposition and strengths.
Engagement: Building a personal brand requires consistent engagement with your audience, which can help you build meaningful relationships and grow your network.
Cost: Outsourcing your personal brand can be expensive, especially if you are just starting out and may not have the budget for it.
Sense of accomplishment: Building your own personal brand can be a rewarding and empowering experience. It can give you a sense of accomplishment and pride in your personal and professional development.
Flexibility: When you build your own personal brand, you have the flexibility to adapt and pivot as needed based on your changing goals and circumstances. This can be especially important if you are in a rapidly changing industry or are still figuring out your long-term career path.
Control: By building your own personal brand, you have complete control over the content and messaging that represents you. This can be especially important if you have strong beliefs or values that you want to be reflected in your personal brand.
Personal growth: Building your own personal brand can be a valuable learning opportunity. It can help you better understand your strengths, weaknesses, and the value you bring to the table. This can be especially helpful if you are looking to make a career change or want to increase your visibility in your current industry.
Differentiation: By building your own personal brand, you have the opportunity to stand out and differentiate yourself from others in your field. This can be especially important if you are in a crowded or competitive industry.
Long-term investment: Building a personal brand takes time and effort, but it can pay off in the long run. A strong personal brand can open doors to new opportunities and help you achieve your long-term career goals.
Remember, your own perspective is unique and valuable. While Branding experts and PR firms have a portfolio of success stories and brand-building, it’s important to remember that they are writing and rewriting dozens of similar columns and thought pieces for their clients.
You are unique and your audience will appreciate your genuine, expert knowledge. You need to come up with a list of topics that fall under your expertise. After that, you can expand on those topics by offering a unique perspective. Your writing doesn’t have to be perfect; you can hire an editor or collaborate with a copywriter to get the final form down just right. The important thing is to infuse your personality into the pieces and build your brand. Nobody else in the world can replicate your voice, so you will always be presenting a watered-down version of yourself if you allow someone else to take the reins of developing your personal brand.
When you think about your online presence, try to allow glimpses into all of the important aspects of your life, showing a relatable, human side that strikes a chord with people.
Founders like Elon Musk, Gary Vaynerchuk and Sara Blakely have all successfully built companies entirely around their personal brands. Gary Vaynerchuk, a.k.a. Gary Vee, not only built his personal brand into a force of nature but leveraged it into an entire enterprise centered around helping others. His belief is that your brand must be “relentless, authentic and powerful,” which is something you can’t outsource to an agency. The founder of shapewear company SPANX, Sara Blakely, used her own struggles to create a brand that is not only beloved but relatable for people around the world. No PR agency could have captured her thoughts, feelings and convictions as honestly as she could herself. A self-made billionaire, it’s clear that Blakely made the right choice.
Overall, the decision to work on your personal brand yourself or outsource it will depend on your specific goals, resources, and personal preferences. But if you do it yourself, definitely you will be able to develop a more authentic, consistent and more valuable Personal Brand.
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📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focussing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.