👩🔟 Ways To Grow Your Personal Brand Using Social Media
Social media is crucial to building your Personal Brand.
As per the Datareportal July 2022 global overview we can see that social media growth has continued to increase:
More than half of the world now uses social media (59%)
4.70 billion people around the world now use social media, 227 million new users have come online within the last 12 months
The average daily time spent using social media is 2h 29m.
Here are 10 ways in which you can build your brand over social media:
1. Be consistent across social media platforms
Building a brand doesn’t happen overnight; it takes time and dedication. Your brand’s profile, across Facebook, Twitter, Pinterest, Instagram, your blog, and anywhere else it appears, should be unified and in line with your brand identity. Be consistent with graphics, color, style and language, and even post frequency.
2. Design a suitable logo that demonstrates the brand philosophy
A successful logo is the anchor of a brand and its design should represent a brand’s philosophy. This makes it easy for those unfamiliar with your brand to instantly ‘get’ what you’re about. Consider what your brand represents, and what the brand doesn’t represent, and weave it into the design.
3. Use Colours that make a statement
Color can be used to give a brand personality and meaning as the graphic above shows. Using color with impact can help a brand appeal to its target audience. As mentioned previously, be consistent with color across all media platforms, both online and offline, to ensure a unified and professional look.
4. Know your tone of voice and brand writing style
Your product or service, plus the demographics of the target audience, will determine the voice and style of a brand on social media. Imagine the brand as a person and consider what type of language it would use. Try and describe this person in terms of age, gender, interests, and personality as it will help you imagine how they would speak.
Tone. Be clear to followers about what and how the brand will communicate online. Is your brand cheeky and irreverent or serious and formal?
Language. What type of language will your brand use online? A young and hip brand might get away with more slang, or a niche brand may use more acronyms and industry-specific language.
Purpose. Identify the main reason the brand is on social media? Is your goal to educate or entertain?
Finally, put together a social media style guide that outlines your tone of voice. It will be a useful reference document for anyone in the company who speaks on behalf of a brand.
5. Talk like a human being
When it comes to social media, the method that has proved successful over time is to talk like a human being. Ditch the corporate-speak and take a conversational approach. Respond to inquiries on a first-name basis, and don’t be afraid to use colloquial dialogue. Talking like a human being with personality will make a brand more relatable.
6. Start conversing
Focus on building a two-sided relationship with customers by conversing, interacting, and caring. Don’t solely plug products or services. Genuine, two-way communication is key because, at the end of the day, people need to inherently trust a brand and that values them.
7. Tell a compelling story
Who doesn’t love a good story? Storytelling is central to human existence. In fact, telling someone a story can have the powerful effect of getting them on board, as it causes the listener to turn the story into their own idea and experience. In the same way, a brand—or the idea of a brand—can become more compelling by spinning a yarn about it. Involve customers in a brand story and they will engage.
8. Be transparent
Transparency is the bedrock of any long-lasting relationship, so in the same way, giving customers a glimpse behind the scenes can prove vital in establishing a healthy relationship.
Even simply letting customers know future plans or admitting to mistakes is a great start. Use social media platforms to publish information that will help consumers better understand the mechanics of your brand.
9. Post relevant content
Don’t post for the sake of posting. Keep social media posts relevant, meaningful, and simple. ‘Boring’ content is one of the main reasons people will unfollow and unlike brands.
10. Make it visual
Users engage with posts that include images, more than with posts that don’t include. Add infographics, photographs, and other visual images, taking advantage of Pinterest and Tumblr, which can be used to store and share visual content.
Social media can be a great tool to increase your online presence, but as more brands jump on the bandwagon, marketing clutter can make it hard to compete. Be sure to not only use social media as a branding tool but to effectively stand out and keep customers engaged and interested.
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OUTCOMES OF JOINING THIS CHALLENGE
This is what you will have ready in the next 30 Days if you follow the Instructions:
Your Own Personal Branded Website Created by Yourself- Keep upgrading, modifying and adding as you go along
Your Own Personally Branded YouTube Channel-Keep upgrading, modifying and adding as you go along
Your own Podcast-Keep upgrading, modifying and adding as you go along
At least two Blogposts, YouTube Videos and Podcasts- You can create more if you can give this more than 1-2 hours a day and grow as you move along
Optimized Social Media Platforms- LinkedIn, Facebook, Twitter, Instagram and Twitter and any others you may want to build on
Learn how to get Organic Leads from Social Media and start building your email list.
Start building an additional income through Affiliate Marketing if you want to.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.