🤫The 3 Secrets of Personal Branding
Maybe you're looking to level up your career or launching an entrepreneurial venture, and you're not sure where to start with personal branding. Maybe you've already started and you're trying to gain more traction.
Whatever your case may be, you can use these three tips to build a memorable brand that will attract a loyal fan base and endless career opportunities.
Create A Brand Around Your Passion
People like to know the story attached to what you are marketing—whether it be your talent or your products. They want to know why it is important or special, which is really what sets you apart. The combination of vulnerability and enthusiasm draws people into brands, services, and thought leaders. Crawford suggests you ask yourself, "Think about the WHY behind what you are doing. What fuels it? What is the difference you want to make with your company, in your local community or the world?"
Putting your passion at the center of your brand can feel risky at first. The truth is, no one forms emotional connections to brands that exist “to be excellent” anymore. Sharing the deep-seated reason behind what you do builds strong emotional connections with your customer. It’s personal to you, and as a result, it becomes personal to them. For example, Elon Musk’s passion for sustainable technology has powered the Tesla brand.
2. Flaunt Your Quirks
Build a brand that accentuates—not hides—what makes you (or your business) different. Reflect on all the things your friends and family say about you. What are your so-called “trademarks”? Is it a particular phrase? Organizing style? A well-ingrained habit, like rescuing animals found on the side of the road or drinking coffee every morning? Whatever they are, identify your quirks and work them into your marketing. Your customers will see them as something that makes you unique.
3. Build Relationships
Your Network is your Net-worth. It doesn't matter how many people you know, whom you know is what really matters. If you want to be an influencer, connect with influencers. Relationships create an electrifying Personal Brand. When thinking about personal brands, we have a tendency to start with 'I' instead of 'we.' The opinion is that a brand is grown in a vacuum away from others - but that could not be further from the truth. A brand grows from the community and connections around it. You cannot build a strong brand being a lone ranger. You have to be social and build great relationships constantly with people. Collaboration and co-promotion are great ways to build a strong personal brand.
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OUTCOMES OF JOINING THIS CHALLENGE
This is what you will have ready in the next 30 Days if you follow the Instructions:
Your Own Personal Branded Website Created by Yourself- Keep upgrading, modifying and adding as you go along
Your Own Personally Branded YouTube Channel-Keep upgrading, modifying and adding as you go along
Your own Podcast-Keep upgrading, modifying and adding as you go along
At least two Blogposts, YouTube Videos and Podcasts- You can create more if you can give this more than 1-2 hours a day and grow as you move along
Optimized Social Media Platforms- LinkedIn, Facebook, Twitter, Instagram and Twitter and any others you may want to build on
Learn how to get Organic Leads from Social Media and start building your email list.
Start building an additional income through Affiliate Marketing if you want to.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.