Have you ever googled yourself ?
There is actually a term for this. Egosurfing or Narcissurfing is what it is called. Despite those humorous nicknames, googling yourself is not frivolous. It’s actually quite serious business. You need to do it regularly because it gives you a real-time digital-branding report card. People are googling you and forming a first impression of you from your results, and human beings have a hard time forgetting first impressions. It’s more and more likely that people will meet you online before they ever meet you in person. Focusing on the digital you is essential for all career-minded professionals. I would say that egosurfing approximately once a month is a good habit.
How you can evaluate your Google results to understand if they are helping you build your personal brand?
In this post, I’ll share my digital-branding advice for how you can make sense of what Google reveals. I’ll also help you influence those results and deliver an authentic, compelling impression to those who are checking you out.
For this post we are going to focus on Google because it is the most widely used search engine .So open a browser and perform two searches. Since you aren’t sure which format researchers are using when they check you out, see how Google displays results for these two formats:
· Search your name without quotes, for example: Vandana Nanda
· Search your name enclosed in quotes: “Vandana Nanda”
Here’s how to evaluate your results:
Start with Page One
When you Google yourself, the first page of results is the one that matters most. Why? Most online researchers never go beyond that critical page one. In fact, 75% of all clicks go to results found on the first page, so those will likely be the ones people will use to make decisions about you.
LinkedIn: You’ll notice that your LinkedIn profile will likely show up at the top of the results – often in the top spot. That’s important because the top three listings get over 60% of the clicks. That means you need to make sure your LinkedIn profile is authentic, complete, compelling and current. To have the greatest impact on those who are researching you, focus on the three most important elements of your LinkedIn profile – your headline, headshot and summary called "about". In the world of digital branding, they are the most powerful elements for delivering a magnetic first impression. LinkedIn is ubiquitous in search results. “Location,” “Position,” and “Company” appear in Google snippets. Make sure they’re complete. Click “edit” next to your public profile link. Customize your public profile URL. Pick a URL that includes your name. Make sure your entire profile is visible to the public. Make LinkedIn as complete as possible. Embed a WordPress blog, embed SlideShare slides, seek recommendations, add any active Twitter accounts, etc.In the “Websites” area of your profile, add links to your site, your blog
Twitter: Twitter profiles still rank extremely high in Google. Get out your best profile picture, a short bio and a link to your website.Even if you never use Twitter, add one tweet to tell people where to find you “I’m not active on Twitter, but feel free to connect with me on [other network]”
Facebook: Facebook ranks high. Although your Facebook profile may not be relevant to your job, make your primary profile picture isn’t unprofessional. Depending on your privacy settings, a lot of people may see it. Also, claim your vanity URL.
Vimeo: Of all the video hosting/sharing sites, profile pages on Vimeo seem to outrank all others. Enter a bio, add a link, set your location, claim a URL and even add featured videos.
Quora: The profile pages are very simple, but they rank! After you add your picture and short bio, follow a few people and a few topics. Following topics will indicate to visitors what your interests are.
About.me: It’s just a simple page that links to your other profiles, but these show up in search results. Grab it. Upload a nice background photo and setup the links. If possible, use a URL that includes your name, such as about.me/yourname.
YouTube: Create and upload a video of yourself stating your personal brand, and using your name in the title and the description. If you optimize a video for your name, you may see the video itself rank as a universal search result.
Maximizing the multimedia you have online
Multimedia provides a richer experience – so maximize the multimedia you have online. That means:
The file name you give to your multimedia elements (photos, videos) matters. A lot. Name all the photos you post of yourself online – for your social media profiles, for example – yourname.jpg. That will make it more likely that they will show up in that row of images, and it’s also a good habit to get into for all of your social branding.
Get your content in the video box by setting up a YouTube channel (Google owns YouTube) and posting your videos there. Producing just a few 2-minute value-rich thought-leadership pieces will help those who are checking you out experience you and learn about your expertise and passions.
If you are a published author, make sure your books are available in amazon.com and other online booksellers.
People are googling you, and they’re making decisions about you based on what Google reveals. If you’re an ambitious professional seeking to build your personal brand so you can make your mark on the world, digital branding should be your top priority.
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OUTCOMES OF JOINING THIS CHALLENGE
This is what you will have ready in the next 30 Days if you follow the Instructions:
Your Own Personal Branded Website Created by Yourself- Keep upgrading, modifying and adding as you go along
Your Own Personally Branded YouTube Channel-Keep upgrading, modifying and adding as you go along
Your own Podcast-Keep upgrading, modifying and adding as you go along
At least two Blogposts, YouTube Videos and Podcasts- You can create more if you can give this more than 1-2 hours a day and grow as you move along
Optimized Social Media Platforms- LinkedIn, Facebook, Twitter, Instagram and Twitter and any others you may want to build on
Learn how to get Organic Leads from Social Media and start building your email list.
Start building an additional income through Affiliate Marketing if you want to.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.