There’s a lot that goes into building a strong personal brand. And one of the most important elements of a personal brand is a brand statement. Just like brands and businesses have a statement that says something about themselves and their values, you need a strong statement of who you are and what you can do.
What is a Personal Brand Statement?
A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Think of it as your catchphrase – a tagline or slogan for marketing yourself!
Why do you need a Personal Brand Statement?
People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. Having a personal brand statement provides a lot of benefits for networking, job searches, and overall career development. Your personal brand statement is the first thing that people will associate with you so this is something that you should really focus on.
A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that.
What exactly does a Personal Brand Statement consist of?
Your Personal Brand Statement consists of 4 parts
1. EXPERTISE-The expertise you provide- eg Financial Management
2. BENEFIT-What benefit does your target audience get from your expertise- eg your audience spence less time worrying about their finances and get more time to be with their family
3. TARGET AUDIENCE-Specifically who you provide it for- eg you focus on high net-worth entrepreneurs
4. QUALIFICATION-What makes you uniquely qualified. Eg as an entrepreneur yourself you learnt little known tax tricks which were not taught at school
Your Personal Brand statement combines these into a short punchy narrative.
EXAMPLE: I help high-networth entrepreneurs strategically invest so they can spend more time doing what they love-and less time worrying about their money. As a former entrepreneur, I leverage little known tax-secrets that are not taught in schools saving my clients thousands of dollars.
Adding your Personal Brand Statement to your LinkedIn and making it easily found will help share what you are all about , even if someone does not have a lot of time to look at your profile. This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile
Get my latest book “ Your Brand is You” which is available on Amazon. It comes with a downloadable workbook which will help you frame your Personal Brand statement the right way and also guide you on how you can use social media to develop, launch, monetise and scale your personal brand. This is the launch week and it is available for a low price of just 99 cents on Amazon.:https://amzn.to/3v8EWvW
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OUTCOMES OF JOINING THIS CHALLENGE
This is what you will have ready in the next 30 Days if you follow the Instructions:
Your Own Personal Branded Website Created by Yourself- Keep upgrading, modifying and adding as you go along
Your Own Personally Branded YouTube Channel-Keep upgrading, modifying and adding as you go along
Your own Podcast-Keep upgrading, modifying and adding as you go along
At least two Blogposts, YouTube Videos and Podcasts- You can create more if you can give this more than 1-2 hours a day and grow as you move along
Optimized Social Media Platforms- LinkedIn, Facebook, Twitter, Instagram and Twitter and any others you may want to build on
Learn how to get Organic Leads from Social Media and start building your email list.
Start building an additional income through Affiliate Marketing if you want to.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.