👨💼How can Personal Branding help you get your Dream Job?
A few decades back, we were taught how to perfect our resumes and cover letters to get our dream job. While it’s true that resumes and CVs have their place in the modern marketplace, it would be foolish to think that companies aren’t looking into your personal brand as well. This could work for you or against you.
For example, let’s say you’re an inspiring journalist who has just applied to work for the Times. The hiring recruiter is 100% going to Google you.
Can you visualize which candidate they’re more likely to hire:
The journalist with a public Instagram account full of late-night shenanigans.
The journalist with their own blog and YouTube channel sharing their journey and giving tips on how to become a journalist.
You can see that there is a clear winner here. And it’s the one with a clear personal brand.
Like it or not, it’s 2022 and that means that companies, brands, and investors are digging into their resources. Your image online can make or break your big career ambitions, whether that’s to work for a corporation or to land your next speaking gig as an influencer.
When you’re willing to promote your values and beliefs daily through your social media content, people will take notice. There are a lot more eyes on your public persona than you realize, so you need to make sure you showcase how valuable your personal brand really is.
In order to start building effective personal branding, it’s important that you decide on the impression you want to give, what you’d like to achieve, and most importantly – what you have to offer as a job applicant.
Here are a few elements you should cover:
Your passions and interests
Your education and work experience
Your goals and aspirations
Your strengths and skills
With the above elements, you’ll be able to craft a message that tells employers exactly who you are, what you do, and what makes you different from the rest of the candidates they’re interviewing. Not only should you include this message on your professional LinkedIn profile and personal statement, but incorporate it into everything you do throughout the hiring process.
It won’t come as a surprise that a potential employers are going to look at some of your social media accounts at some point during the hiring process - especially LinkedIn.
How do I build a personal brand?
Now you’ve outlined what your personal brand should include, here are a few top tips to help you build it out properly:
Review your online brand: To make sure your online persona isn’t painting you in the wrong light, give your social media profiles frequent audits – removing or hiding any potentially inappropriate photos or posts.
Build your network: Make solid connections within your current company or university to boost your reputation – and open yourself up to opportunities within your network.
Stay active: Maintain a consistent online presence that advocates promotes your personal brand. You can do this by creating your own blog or website that is relevant to your industry. Or, you could regularly share relevant articles from other sources onto your social media channels.
WANT TO BUILD YOUR PERSONAL BRAND THE RIGHT WAY? ?
SUBSCRIBE TO THIS VIDEO CHANNEL TO LEARN MORE ABOUT PERSONAL BRANDING AND EARNING ONLINE.
OUTCOMES OF JOINING THIS CHALLENGE
This is what you will have ready in the next 30 Days if you follow the Instructions:
Your Own Personal Branded Website Created by Yourself- Keep upgrading, modifying and adding as you go along
Your Own Personally Branded YouTube Channel-Keep upgrading, modifying and adding as you go along
Your own Podcast-Keep upgrading, modifying and adding as you go along
At least two Blogposts, YouTube Videos and Podcasts- You can create more if you can give this more than 1-2 hours a day and grow as you move along
Optimized Social Media Platforms- LinkedIn, Facebook, Twitter, Instagram and Twitter and any others you may want to build on
Learn how to get Organic Leads from Social Media and start building your email list.
Start building an additional income through Affiliate Marketing if you want to.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.