🖐️5 Personal Branding Rules to be Popular and Profitable
Sometimes we strive too hard to build a personal brand or become an influencer before we work on building a company. We go into business to be profitable and make lives better. Yet, that is somehow getting lost in our influencer-worshipping world where what you appear to be is more than what you actually are.
We’ve turned being an influencer into a job title that people are starting to love and revere. But many of the influencers with large followings on Social Media are actually broke. When you have a large following, you should be able to build a profitable company, but you need a solid business model behind the glitz. If you want to do make up reviews, find a way to get sponsorships, build an email list and cash checks as soon as possible. If you want to make money with your YouTube comedy channel, make sure people can buy bonus content from you -- don't just give it all away for free.
There are a million different ways to monetize what you love to do. Just be sure that you offer amazing value to your followers if you want them to open their wallets for you. Here are six tips to being profitable and popular:
Teach: The best way to help elevate yourself is to elevate those around you. Give until hurts. Teach everything you know. Teach your secrets. Walk people step-by-step through what you do and how you do it. Make your failures just as public as your successes. Use every lesson in your life as good advice. Remember that nobody listens to the silent expert.
Break all the Rules: Productive people are too busy knocking over barriers to help their audience to waste time on rules. They don’t have time to ask whether they are doing it the “proper” way or not. One of the worst things you can do is look at somebody else’s rule list and apply it to your marketing. No two people or companies are the same. Determine what your mission is and goals are. Then make up your rules along the way.
Don't be afraid of sharing your opinions and being you : Sometimes, people are afraid to share their knowledge because they don’t want to seem arrogant. They might not want to making a scene over a controversial topic. But, if you don’t speak up on your expertise, people will turn to the person who does.
Monetize : If a large online following always equated to money, the world would be full of instant millionaires. This is definitely an area of business where the 80/20 rule applies. 80% of the money online is being made by 20% of the people. How do you start the revenue flowing? How do you take 10,000 YouTube subscribers and make it rain money? Get them off YouTube ASAP and over onto your email list. Then, give them something to buy. Make something cheap for people that don’t have much money and make something else expensive for people that love you and have $1000 burning a hole in their pockets. As soon as you see your traffic and online following start to grow, develop products to make their lives better.
Do not build your empire on rented land: The bitter reality about social media that most people seem to forget is that you don’t own your social media information. You don’t own any of your followers. I’ve seen Facebook fan pages with 50,000 followers get shut down with no explanation and no recourse. Please be sure you are building your own website and your own email list. You can even go as far as building your own social media site . But, start building your empire on your land today. Always imagine how your business would look if one or all of their social media sites disappeared tomorrow. If that would dramatically affect the flow of new business coming into your door, then you have work to do.
Branding is something we all have to do. Your brand is a reflection of your personality. Don’t fake it. Work on being completely yourself and totally transparent and your following will happen naturally.
Join this Masterclass to learn how you can start a new business along with your job or grow your existing business and start earning an additional income in the next 100 days by Developing and Monetizing your Personal Brand the right way.
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OUTCOMES OF JOINING THIS CHALLENGE
This is what you will have ready in the next 30 Days if you follow the Instructions:
Your Own Personal Branded Website Created by Yourself- Keep upgrading, modifying and adding as you go along
Your Own Personally Branded YouTube Channel-Keep upgrading, modifying and adding as you go along
Your own Podcast-Keep upgrading, modifying and adding as you go along
At least two Blogposts, YouTube Videos and Podcasts- You can create more if you can give this more than 1-2 hours a day and grow as you move along
Optimized Social Media Platforms- LinkedIn, Facebook, Twitter, Instagram and Twitter and any others you may want to build on
Learn how to get Organic Leads from Social Media and start building your email list.
Start building an additional income through Affiliate Marketing if you want to.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.