What is a Brand Resume And Why Do You Need It?
A RESUME will get you a JOB and will bring you a PAYCHECK, while a BRAND RESUME will get you WHATEVER YOU DESIRE and bring you a FORTUNE.
In todays interconnected world it has become very essential to build your Personal Brand whether you are in a job and want to advance your career or you have your own Business or even if you are a Freelancer or in the Affiliate Marketing, Network Marketing or in the Direct selling industry.
So What is a Brand Resume and what can it do for you?
A Brand Resume basically rewrites your identity. It is more than a personal website or Blog…more like a personal Vlog (Video Blog)where you share bits and pieces about you, what you do and has some general and maybe some specific content which could engage, educate , entertain and maybe solve some problems for the reader, viewer or listener. In addition to just writing if you put audio and video content , it becomes engaging for the audience and can be shared across multiple social media platforms.
Well first of all if you want to know what a Brand Resume looks like take a look at my Brand Resume at VandanaNanda.com. If you take up the full "Brand Resume Couse" you will also be able to create a Brand Resume something like this one and it will help to create a HOME for your own personal Brand.
Many people make the mistake of using only social media platforms for building their personal brand. You may have heard of people losing their Facebook or twitter accounts and losing their content with it. A Brand Resume is essential and it ensures that all your content in one place .This can help you drive traffic from multiple social media platforms to your site and engage further with your audience. It also provides a professional and deeper look into who you are, what you do and how you can help solve the problem of your audience giving you greater credibility and a larger audience in the long run.
After working for almost 26 years in the corporate world, I started creating this Brand resume last year as I decided to move on to carve out an online career for myself so that I would be my own Boss and work for as long as I wanted to with flexible working hours .
So whether :
You are in a career that you are just not fully satisfied with and you plan on moving into a career path that really fulfils you
Or you plan on working your way up the ranks at your current company
Or you plan on starting your own venture or business
Or maybe you already have a Business
developing your Personal Brand is one of the most under utilized resources and tools that most people aren’t fully aware of leveraging properly.
Your Brand Resume amplifies everything that you do
It helps you in promoting your products, your business and even yourself and your Skills
There is an overlap between your Personal Brand, your Product brand and your Business brand and that is what makes you unique. There may be many people in the same business as you; they may be selling the same products s you; but it is your Personal Brand that sets you apart and attracts others to you.
Even companies use personal Brand. So we always associate Apple with Steve Jobs and Tesla with Elon Musk. But even if companies don’t have personal Brand ambassadors…they use influencers. So you have movie stars and sportspersons promoting various businesses, goods or services.
Now you may ask-they are all already famous. I am nobody as famous . So I can go about creating a Personal Brand ?
There is an actual science behind building your Personal Brand and being more known.
People like to Buy… they don’t like being sold to. To make yourself and your business grow , people have to Know, Like and Trust you.
You can do this by Building Your Brand Resume, creating content which is available at your ‘Home’-viz your Brand Resume. From Here you can share your content across various Social Media platforms and drive people to you Brand Resume .
When you start developing your personal Brand through your Brand Resume and content on social media you will be able to share more about your business, products and about yourself. And if your content, business and products are able to solve a problem for your audience, you will be able to get your due financial rewards.
In this short video below learn why you need a "Brand Resume" and what it can do for you.
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📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focussing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.