How To Brand Yourself on Facebook?
It’s hard to ignore Facebook's power as a personal branding tool — and not just because Facebook is the largest of the popular social networking platforms. What’s more important is that Facebook is well designed to share the kinds of information — words, photos, videos, website links, and more — that help tell your story in ways that simultaneously inform and entertain.
Steps to create the right Profile on Facebook:
1. Consider your Big Picture Strategy
Your Facebook profile has lots of content areas to share. Before deciding what to share, ask yourself basic networking questions:
What do I need to share to showcase my personal brand?
What other information am I willing to share?
What should I keep private — or not share at all?
Your answers determine what really belongs in your profile and suggest a general framework for your Facebook strategy, including ongoing content sharing and privacy-setting options.
2. Optimizing what everyone can see
Everyone, including the online public, can see four things about your Facebook account:
The name at the top of your Facebook profile: Keep it recognizable. Facebook makes you use your real name to set up your account but gives you flexibility when it comes to the name that shows at the top of your profile. Use a nickname if it helps you be more recognizable and better matches your brand.
Your Facebook custom username/account URL: Make sure you have a Unique username. With so many people on Facebook, getting your first choice may be difficult. Be creative in thinking of alternatives, but remember that you may want to add this URL to your business card and e-mail signature. The username has to make sense for your personal brand
Your current profile picture: Choose a Photograph that is both friendly and professional
Your Facebook Timeline cover photo: Consider uploading an image that helps showcase your personal brand. Just remember, it’s public. Learn how you can create a cover photo using a Free Tool.
3. Decide on your privacy settings
How widely you share other information you add to Facebook eg. profile elements, updates, comments, photos, and more is up to you. Your first level of control is in deciding whether you post that information on Facebook in the first place!
4. Populate your Facebook profile
With your brand-awareness strategy in mind, purposefully complete your Facebook profile to include information such as the following:
Your work experience
Your educational experience
Links to your LinkedIn profile, website, blog, Twitter account, YouTube channel, and other sites
5. Share your personal brand story one post at a time
Post content consistent with your personal brand and participate in related conversations started by others, either on other personal Facebook profiles, in Facebook Groups, or on Facebook Pages.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CVO (Chief Visionary Officer) of The Online YOUniversity, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focussing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through The Online YOUniversity ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.