How Does Content Marketing Help in Building Your Personal Brand?
There’s never been a better time than now to build a personal brand with content marketing. Not only is content marketing outperforming traditional marketing, but also personal brands are sometimes becoming more influential than big brands with much larger budgets.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
With consumer trust in corporate brands at an all-time low and an increasing distrust of online advertising, personal brands are at an advantage. The Internet has made it easier for people to build their own online communities through marketing methods based on trust, value, and reciprocity.
84% of business decision makers start their buying process with a referral. Their next step is Google, and 65% of people feel an online search is the most trusted source about people and companies.
We’re living in a world where strong personal brands ( or influencers) are making a bigger difference in sales and marketing than brands themselves.
Even Companies recognize the importance of a good personal brand. Reputation damage is the number one risk concern for business executives, with 88% finding it a key business challenge and 87% rating “reputation risk” as more important than other strategic risks that their companies face. A strong, positive personal brand minimizes risk for these executives and their companies.
Content marketing is the consistent, strategic creation and sharing of relevant, valuable content which generally doesn’t explicitly promote a brand, but looks to stimulate interest in its offers, ultimately driving profitable consumer action. “Content” refers to the blogs, social media posts, videos, podcasts, eBooks, infographics, webinars, and other material that you publish to represent yourself and your personal brand.
Content marketing helps build your Personal Brand by:
· Increasing authority
· Promoting trust and likeability
· Building influence
· Improving SEO
· Generating leads and conversions
As ads become less effective, and consumers’ expectations increase when it comes to perceived value, content marketing becomes more important in the brand building and sales process.
The Combined Power of Personal Branding and Content Marketing is immense. More people - some 90% in fact - trust product or service recommendations from people they know, while only 33% trust messages from a brand. When you’re building your personal brand, you’re really becoming a more widely known and trusted individual, rather than a typical brand.
That’s what makes personal branding so powerful - just as people’s recommendations are more valuable than advertisements, so is content marketing, which increases consumer trust and brand affinity (especially over time). Consumers who read branded educational content are 131% more likely to purchase from that brand.
With this in mind, content marketing is a logical, effective method to build and maintain your personal brand. Content communicates who you are, what you do, and your values to your audience while increasing trust - all without coming across as promotional or self-interested.
Over time, your content builds a loyal, connected community that follows you, and is more likely to trust your recommendations, which includes the products and services you offer.
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📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focussing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.