7 Steps For Becoming an Online Passionpreneur
Most of us after completing our education look for a good job and start working .Our underlying passions , hobbies, hopes, thoughts etc. get buried in our daily 9-6 routine. This was certainly so three decades back when I started working. One could not perceive earning a good income by hobbies or passions alone. Most of our life was spent in a job which we may have not really liked. Thankfully things have changed. The online world has made it possible for anyone to follow their passions and earn online.
What or who is a passionpreneur? A passionpreneur is someone who has plugged into his or her passion and turned it into a profitable business while positively contributing to other people's lives.
All of us usually have some innate talent or passion. For example, you could be very interested and passionate about cooking, fitness, health, art, craft writing or anything else. You can become an online passionpreneur by putting your skills, talents and passions to use.
Here are the steps that you can follow to become a passionpreneur and turn your talent into a business.
Identify your Passion which you can monetize
You need to identify what is your passion and think about whether you can you monetize it. You can be passionate about many things. If watching television is your passion, you may not be able to monetize that. These are the three things that you need to be have clarity on:
· What exactly is your passion?
· Do you have the skills for it?
· Is there a demand for it?
If you have a passion for something , you must ask yourself if you have the skills for it?
If you don’t currently have the skills for it, can you learn those skills? Is there a market
demand for what you want to do? If there is no demand and you do have a passion,
talent and skill for something, you may want to reconsider and choose some other
more marketable passion.
2. Find your "Mojo"
· What problems will you be solving for others
· What problem/s have you solved your yourself?
· What problems do you deeply care for and do not want others to face?
This will help you Focus on what is your 'Mojo' and why you are doing what you are doing.
3. Personal Planning
While an online business may not require heavy financial expenditure like that of a brick and mortar business, you need to plan your finances.
You need to have financial confidence before you start on the path to becoming a passionpreneur. If you are starting from scratch, plan your finances. Have a reserve of at least 6-12 months as it may take that much to start earning anything from your business.
For your online business also you will need a running expense of around at least $100 -$150 per month apart from any training that you take to develop your online skills.
4. Build Your Personal Brand and create your Brand Resume
You need a home where you can share your personal experiences , your passions, your training, webinars, interviews, coaching etc. For this it is extremely important to create your ‘Brand Resume’. A brand resume is different from a job resume.
The purpose of a Brand Resume is to Brand you as an authority in your field.
It is basically your website-Your Home. This is where you brand yourself. This is where you share your story, your passion, your problems , how you overcame them and how you can help others with your knowledge and experience. You can share information which is free as well as information which your audience pays for.eg you could sell your books, coaching or training program. You could also promote other people’s products or services as an affiliate and get commissions for them. Here is how you can start creating your own Personal Brand. You shall be able to create a 'Brand Resume' (website) just like mine here by following the BRAND RESUME COURSE.
These days, video is a very important for building your personal brand. If you could have your own videos , these will help your followers to connect with you better. Join this FREE ONLINE CONTENT CREATORS COURSE and learn how to create great Video Content.
5. Build Your Social Media Following and get Organic Leads and Sales for your Business
Paid advertising can become expensive and social media provides a great means to get organic leads and sales on autopilot. So build yourself up on social media platforms like Facebook, LinkedIn, Twitter, Instagram, Pinterest, Soundcloud, iTunes and Alexa. This may seem to be a lot initially, but once you have all platforms set up, every piece of content that you create can be shared across various platforms. Create Video content and Images which can be shared across all social media platforms. Even if you create just one piece of video content , you can share it across multiple social media platforms.
Learn the steps on how to attract prospects and leads by syndicating content across various social media platforms. The OCTOCONTENT MODEL teaches you how to follow a Weekly Method of Operation (WMO), create content and share it across eight top social media platforms.
6. Build a system to collect leads and communicate with them regularly
It is said that the "Money is in the List".
List building is very important .People do not usually buy immediately when they find something they like. They take time to think about it, maybe look around for alternatives and then take a decision.
Social Media can help build this list using paid and free organic methods.
To create a good list of interested prospects , these steps can be followed:
a) Connect with the right profiles on social media
b) Post Content regularly to build relationships and your personal brand
c) Offer a lead magnet like a free E-book or a webinar
d) Build a landing page to collect their details like their email and phone
e) You can also direct them to your 'Brand Resume'
f) Set up an autoresponder with messages and send messages to your list regularly
There are many tools available in the market to help you build landing pages , sales funnels and autoresponders to send automated emails.
Here is a SIMPLE MARKETING SUITE which helps you create landing pages, sales funnel, lists of prospects and clients and also send automated emails. It also allows you to become an affiliate and this can also CREATE ANOTHER STREAM OF INCOME for you. You can join this absolutely free for 14 days and no credit card is required.
7. Build Your Own Online School or Products
If it is training or coaching on something that you want to provide, you can build your own online school. There are some good training platforms on which you can offer your coaching or training programs. These become your products and you can also promote them on your website and social media.
Depending on your niche, You can also create your own products like Printables, E-books, software, physical products etc. which you can sell on your website, social media , Amazon etc.
You may already be following your passions and monetizing them too. But by building an online business you can grow your audience across the globe . You can also find various different ways of monetizing your passion and ultimately also generate a passive income for which you do not have to work everyday. For example if you are a Life coach , a cook or a fitness expert you may already be earning an income with your direct clients. But by taking your business online you can reach out to a larger audience, create training courses, E-books, etc. , maybe also promote other products as an affiliate and thus generate a passive income. In addition to the online income, by seeing your expertise online and by getting leads and sales using social media your direct client list will also grow as they will see you as an authority in your subject. Taking your business online thus can generate a full income online and can also grow your direct face-to-face business by leaps and bounds.
These seven steps above can surely help you follow your dreams and passions and build a business around them online. Watch the Video for more details.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focussing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy, she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.